Is it even worth saying ‘digital payments’ nowadays? With more and more people prioritizing convenience when it comes to banking, it’s hard to imagine anyone actually visiting a bank more than once a year. eBanking has become a true standard in today’s financial market, as transferring money has never been easier or safer. But what if we told you that mobile payments haven’t even started to reach their potential? Companies such as Zimpler are working hard to help us reach that potential. This Swedish startup-turned-fintech behemoth has revolutionized mobile payments by showing people that all you need is a valid phone number.
The ease with which you can make deposits using this platform has attracted the attention of Scandinavian online casinos and gaming enthusiasts alike. This, of course, left us with no other option but to come up with a comprehensive Zimpler review, one which aims to answer all your questions and quell all your doubts. In the upcoming section, we’ll delve into the nitty-gritty of this company, analyze all their aspects, and determine whether they have what it takes to handle your money. Let’s dive right in, shall we?
Zimpler is the brainchild of two Swedish entrepreneurs, who go by the names of Kristofer Ekman Sinclar and Johan Friis. Their main goal was to develop a payment method that didn’t require some pre-acquired knowledge to use and rely on. When the company was founded in 2012, there was an internal debate on whether Zimpler should come in the form of an app or not.
Ultimately, it was decided that adding this additional requirement would be a mistake. The whole team loved the notion of needing only your phone in order to authenticate each transaction. Additionally, they believed that Zimpler would greatly improve the security of everyone conducting the majority of their transfers online, with a special emphasis on eShoppers and casino players.
Even though app-based platforms became a standard by the end of the decade, Zimpler still remained a prominent force in the Swedish fintech market. It was a period filled with prestigious breakthrough and accolades, such as ending up on the Deloitte Fast 50 two years in a row. Around that time, the original Zimpler platform welcomed two subsidiaries – ZimplerGO and Zimpler Bank Payments, both designed to facilitate online payments in their own specific way. Of course, they also obtained a seal of approval from the Swedish Finansinspektionen, aka the Financial Supervisory Authority (FSA).
In November 2019, Zimpler shook things up a bit, when Oskar Bjursten, an experienced CEO and board member of various fintech brands, became CEO. He replaced Kristofer Ekman Sinclair, one of the founders, who remained involved in the Product and Business Development part of the company. Throughout the years, the core of Zimpler has remained the same, which has allowed the brand to thrive and maintain a solid streak of results.
During the time this Zimpler review was written, the platform was only available in Sweden, Finland, Germany, Ireland, and the UK. The lack of an international presence isn’t a surprise for such a young fintech company. And besides – the Scandinavian market is the easiest practice field for companies looking to expand outside of their home turf. Also, the audiences mimic one another when it comes to preferences and online habits.
Thus, we won’t consider this a flaw. Even Spotify, perhaps Sweden’s most notable digital export, started off as a service that was initially only meant for Swedes. However, since we believe this payment method is definitely worth considering, it’s still worth noting that it’s a shame we aren’t able to make Zimpler deposits at online casinos outside of Finland, Germany and Sweden.
In a blog post on the official Zimpler website, from June 2020, the company announced expansions into the EU and UK markets through a partnership with Videoslots. As this is one of the most notable UK online casinos, it turned out to be one hell of a non-Scandinavian debut for Zimpler. Whether or not this exclusive partnership would turn into UK-wide availability – we don’t know.
Pick Zimpler as a casino deposit option
Find your favourite online casino with Zimpler, visit the Cashier and select Zimpler as your desired deposit option.
Visit the Zimpler website
You will be redirected to Zimpler’s official website, where you will have to enter some basic information. This effectively resembles your usual account creation process but is much safer given the fact that casino sites won’t see your personal information.
Add a card to your account
To complete the process, add a valid bank-issued card and you’ll be ready to make payments at Zimpler casinos. You only have to add a card during the account creation process, and every further payment, regardless of the website, can be completed just by entering your phone number and the SMS code you’ll receive.
Simplicity seems to be the theme for Zimpler – even their name resembles the word ‘simpler.’ Coincidence or not, the point is that this platform is definitely one of the easiest to use, from top to bottom.
To make deposits at Zimpler casinos, you just have to complete a few simple steps. We’ll include the account creation part, just so you can get a clear overview of everything you have to do.
- Log into your casino account, and go to the Banking/Deposit/Cashier section. It’s usually highlighted and should be easy to find.
- Once you’re there, pick Zimpler as the deposit option. Enter your phone number and the desired amount. You will then be redirected to Zimpler’s official website, where you can create an account, and add a card.
- Confirm the payment.
- When you click Confirm, you will be sent a code via text message. Enter it, confirm again, and voilà – the money will be in your account immediately!
And the process gets even easier when it’s not your first time. Then it just dwindles down to two steps – enter your phone and the code your receive via SMS. Not too many payment methods offer this particular perk.
However, we should also address the elephant in the room – Zimpler can’t be used for withdrawals. It’s a flaw we simply can’t ignore. Casino players love enjoying the benefit of having their money go through a single platform, and switching every time you want to claim your winnings can be a nuisance.
On the other hand, we also can’t blame them too much. Zimpler, as a product, was designed to facilitate deposits and help casino players shield their information from unknown sites. Payment methods like Zimpler can also do wonders in case of a data breach. Whether or not the lack of Zimpler withdrawals is a deal-breaker is completely up to you to decide.
Zimpler does not impose any fees on casino players, and it never has in its 8+ years of existence. We consider this to be a big plus, as it’s very ethical to offer basic transaction services completely free of charge.
However, you may encounter some casinos that charge a fee per every deposit made, or even banks that will charge you a fee for paying via Zimpler. We would also advise you to read inquire both with your bank and the casino, just so can take any additional fees into consideration.
In terms of sustainability, Zimpler operates on the usual model of charging merchants in exchange for the right to use their payment method. It’s an approach adopted by many fintech companies nowadays and seems to be the way to go.
All Zimpler deposits are instant, and only require your phone number and an SMS code in order to be completed. This mix of speed and security is not so common, even nowadays.
Since Zimpler can’t be used for withdrawals, you can pick an eWallet as a means of claiming your winnings. They have by far the lowest waiting times, and are safer than bank transfers. However, if you still want to use your card, you’ll be completely fine.
As far as we were able to find out, Zimpler doesn’t impose any limits on how much money you can transfer. This is always great to see, especially for high rollers. Not too many platforms like to dabble with copious amounts of money, but this feature has become a selling point for many newer fintech brands.
Whilst conducting our research for this review, we noticed that most Zimpler casinos support deposits in the €10-€5,000 range, but higher monthly thresholds. Again, you should cast a glance at your casino’s T&C to see if the deposit window is a good fit for you.
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Zimpler really know their stuff when it comes to security. You can’t even complete a deposit without being in control of both your phone and your credit card. 2FA has become an integral part of the payments industry, and we at Casino Banking Methods couldn’t be happier because of this.
In terms of providing assistance to their customers, Zimpler means business. While most of their FAQ and knowledge base in Swedish, they also have a dedicated team of English-speaking agents that can address your issues and resolve them quickly. After several instances of correspondence with various Zimpler employees, we found that they were well trained, polite, and always willing to go the extra mile.
It’s interesting to see that they rely only on their FAQ and live chat, which is available through the ZenDesk platform. Response times could be a little better, but they can also get back to you via email. An interesting approach that works relatively well. Not bad.
It’s no surprise that Zimpler is on top of their game here in this aspect, as well. Having a great online presence can do wonders for any brand, and this particular fintech company thrives because of an online-centric approach.
This is visible on sites like TrustPilot, where they have a 4.5/5 rating. Casino players like the extensive FAQ section, as well as the helpfulness of customer support agents. Amongst other praises, we concluded that people generally love the secure nature of Zimpler, as well as their spotless track records.
While we did see fewer than five negative reviews overall, it’s worth mentioning that they were mostly due to late deposits. We consider them overreactions, as many online casinos run identity checks before clearing deposits on new accounts. Overall, Zimpler is highly regarded amongst casino aficionados.
As we’ve already mentioned, Zimpler is much more than your average fintech brand. Throughout their existence, they’ve been looking for ways to expand their services and offer everything a person might need during their time online. Two particular features stand out:
- ZimplerGo. In 2019, Zimpler announced a Swedish-only feature, called ZimplerGo. It was designed to be an even more extreme version of the already-easy registration process. With this new platform, casino players can now use their bank ID in order to log in. Aside from bank transfers, there are more ways with which you can fund your Zimpler account. Swedish citizens also have the option to pay their bills, loans, and other financial obligations.
- Zimpler Bank Payments. Another subsidiary of the Zimpler Brand, ZBP was released in order to help Swedish citizens completely digitalize their financial life. Every Swedish bank supports the platform, and you can even have several accounts from which you can make payments. It also includes logging in with BankID, one of the most effective authentication protocols currently in use.
Zimpler is, after all, a mobile payment provider. Therefore, it’s no surprise to see that their mastery of the mobile platform is almost unparalleled. With no app and a smooth website, you will barely notice the presence of Zimpler on your smartphone device.
As smooth as the website is, you will never have to spend more than a minut on it, expect the time you’re creating an account. Our Swedish readers will also love ZimplerGo, especially those of you that are fans of digital payments.
- Zimpler only employs around 50 people, with restructuring rarely happening. Even if someone changes positions, it’s always people within the company that make the switch.
- In 2020, Zimpler saw a 1,000% increase in overall transaction volume.
- That same year, they also removed 70% of all costs paid by merchants due to operational changes.
- Zimpler also has offices in Malta.
- Zimpler is used by leading brands such as Twitch, Leo Vegas, ComeOn, Vera & John, Mr Green, Casumo, Casino Heroes, Multilotto, iGaming Cloud, Warframe, PlayerUnknown's Battlegrounds and more than 250 other gaming brands.
- Zimpler is the 22nd fastest-growing tech company in EMEA according to Deloitte.
- In 2019, Zimpler filed a complaint about Trustly with the Swedish Competition Authority (Konkurrensverket). The accusation alleged that Trustly had been stopping companies from adopting services from other vendors. Trustly submitted their response to the Konkurrensverket, who they expect “will agree Zimpler’s complaint has no merit.”
Yes, Zimpler invests a lot into security and is cleared by all the most important regulatory bodies in Sweden and Finland. Banks collaborate with them, as well.
No, Zimpler can only be connected to your card/bank account for deposits. To claim your winnings at Zimpler casinos, pick another payment method.
Yes, many Scandinavian casinos are aware of Zimpler’s popularity and are willing to reward players that prefer this payment method. Check out our top list to see the best ones.
No! The service is completely free. Only merchants pay a small cut of every Zimpler payment they receive. Your bank, or the casino, might impose a small fee.
Yes. Zimpler only requires you to enter your credit card information once. For further payments, you need to provide your phone number and copy the verification code you received via SMS. A piece of cake!
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- Supported by major Swedish banks
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